Skip to content

About Us

Discover the heart and passion behind our leading lifestyle PR agency.  Learn why top brands trust us for unparalleled media strategies, influencer collaborations, and impactful campaigns.

Meet the Founder

Sway PR’s founder, Charlotte Allister, has over 16 years experience heading up consumer PR & social media campaigns for the likes of luxury lifestyle brands like DockATot, ergoPouch and Lalande.

Charlotte’s ability to curate compelling narratives and foster authentic connections is unmatched.  With a strategic vision and an enviable contact list, she is dedicated to navigating the ever-evolving landscape of social and PR, shaping experiences that resonate and elevate brands.

Balancing the demands of motherhood with two little ones, Charlotte treasures every moment of rare free time. When opportunities arise, she enjoys nice restaurants, hitting the slopes for some skiing, and spending time with friends.

What can we do for you?

We specialise in the realms of luxury homeware, lifestyle, and baby brands. As industry specialists, we pride ourselves on elevating brands to new heights, transforming everyday products into captivating lifestyle experiences.

Our list of services include:

  • Media Relations
  • Content Creation
  • Social Media Engagement
  • Networking Events
  • Influencer & Celebrity Collaborations
  • Community Engagement
  • Email Marketing
  • Strategic Partnerships
  • Thought Leadership

Our Clients

We’re dedicated to our clients, consistently going above and beyond at every stage. Our commitment goes beyond just outcomes; we prioritise creating authentic relationships.

Contact

Don’t hesitate to get in touch using the form below.